DESIGN

Expand the power and reach of your product team

AMPLIFY YOUR PRODUCT DESIGN

Our highly skilled team provides comprehensive services throughout the product design and development cycle — from trend analysis and cost optimization to engineering guidelines. Our services come in modular and highly adaptable engagement model. We can assist your category managers at various stages of the creative process or take complete ownership of outsourced categories. This flexibility ensures you get tailored support precisely where you need it, allowing your team to focus on what they do best: nurturing customer relationships, uncovering opportunities, and shaping successful strategies.

• Identify the Problem: Understand the problem or need your product aims to solve.
• Set Objectives: Clarify specific requirements, objectives and success metrics for stakeholders.
• Motivation: Define the big-picture reason for creating the product.

• Customer Insights: Gather qualitative and quantitative research to build hypotheses.
• Brand Alignment: Understand the customer’s brand identity, values, and positioning.
• Market Research: We use various services to analyze market trends, competitors, and user preferences.

• Brainstorming: Generate ideas and concepts based on research insights.
• Translate Findings: Turn research findings into actionable insights.
• Feedback Loop: Present product line brief and gather feedback from customer to validate and fine-tune concepts.

• Create Tech Packs: Provide your designated supplier with the necessary tech packs to develop initial prototypes.
• Assess Functionality and Aesthetics: Evaluate both the functionality and aesthetics of initial prototypes.
• Iterate: Refine and improve the design.

• User Testing: Conduct fit tests on prototypes received from your supplier of choice with experienced models to identify usability issues.
• Cost Optimization: Collaborate with your designated supplier to make any necessary adjustment to ensure the product aligns with customer financial goals.
• Brand Consistency: Validate that the design aligns with the brand’s visual identity.

• Final Prototype: Review the final prototype (Reference Model) of each SKU provided by your designated supplier.
• Stakeholder Showcase: Present the line to stakeholders for final feedback.
• Sample Production: Project finalized, and your designated supplier proceeds with the manufacture of sample lots for salesforce, marketing, and any other sample requirements.

For customers with an ongoing service contract with Studio Romero, the product design process is iterative rather than linear, involving ongoing communication. It entails exploring ideas, refining them based on market feedback, and continually testing and improving the product to meet the desired goals for the upcoming season.

DESIGN

DESIGN

AMPLIFY YOUR PRODUCT DESIGN

Vision

Research and Understanding

Ideation and Conceptualization

Prototyping and Design

Testing and Validation

Finalization and Delivery

GET STARTED ON YOUR NEXT PROJECT

DESIGN

DESIGN

AMPLIFY YOUR PRODUCT DESIGN

Vision

Research and Understanding

Ideation and Conceptualization

Prototyping and Design

Testing and Validation

Finalization and Delivery

GET STARTED ON YOUR NEXT PROJECT

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